The primary goals of the project to modernize the visual design and improve user flow and navigation were done through both written and visual communication. The copywriting for this project improved the introduction of the organization and a clearer description of its services, which primarily include various webinars covering topics relevant self-development and leadership. In addition, the navigation of the website was improved with a simplified top navigation and moving content from the "Start Here" page to the landing page to minimize clicks.

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Creating a site that Sarah would like was a great opportunity to incorporate more modern visual trends to the current website. However, there were some difficult constraints that I needed to work around. First, Her Nexx Chapter is a totally virtual organization. This posed as a challenge because it is an organization dedicated to creating a community, but there were no faces associated with the community outside of the founders. Because of that, it was difficult to use images of Her Nexx Chapter members experiencing the benefits of the organization. This led to a lack of authenticity. To overcome that challenge, I used vector images. Vector images are a great way to add character to an organization because they can be designed in various styles that fit the organization image. Using vector images was also a great way to challenge myself. Some of the vector images were bought from online sources. Others were created and/or edited by me using Adobe XD.

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Overall, the project accomplished its goals and objectives. However, for better insight, more formal user research and usability testing would be necessary. In addition, as the organization continues to change in values and services, the platform will have new user pain points to address.